SEO Services

A solid SEO strategy combines technical optimization, content optimization, and authority optimization. At K.S.K we have practitioners in each of these, ensuring your website ranks well in the SERPs and drives traffic to your website.

What is a Google penalty?

Google owes their position as the world’s top search engine (89% market share) to a history of delivering the most relevant and useful search results.
Their motivation to serve the best results is reflected in constant tweaking of the algorithm which controls which websites are prominently positioned, and which ones aren't.
The algorithm is highly sophisticated, with over 200 different ranking factors. In recent years algorithmic and manual penalties have been issued to websites who Google deem to have been partaking in manipulative practices. These penalties reduce the prominence of these sites in search results, sometimes removing them from the index altogether.

Manipulation

It used to be relatively easy for adept webmasters to manipulate organic search results and push undeserving websites into top positions for popular keywords. Many of these early tactics relied on over-optimisation of onsite content and back links.

Onsite over-optimisation

There are a number of onsite practices which Google has highlighted as manipulative.
Keyword stuffing is defined as "the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results."
In some instances, this could be seen as creating false relevance for keywords, which in turn creates a bad user experience for people using Google to find content, products or services.


Over-optimisation of back links

Links have traditionally been seen as a key ranking factor, and unscrupulous link-building methods were used to game this metric and improve search positions. Traditionally the focus has been on volume over authority (or quantity over quality), and many questionable practices were born including paid link placements, link exchanges, scraping, link network schemes and automation.
The result of these activities was an internet (and search landscape) fast becoming full of spam. It's easy to see why Google would want to discourage the publishing of content purely created to game search engines; it offers a poor user experience.

How can we help you?

If your website has recently lost rankings, traffic or sales, and you’re not sure why then it’s possible you’ve been hit by a penalty.
We know that at first glance removing Google’s penalties can seem like a daunting prospect. Correcting the errors can be a time-consuming process, and knowing where to start isn’t always obvious.
Don’t worry, whether you’re unsure what type of penalty you’ve received, or simply lack the resources to undertake the work needed to lift the penalty, K.S.K are here to help.
We are the experts.

With our experience and knowledge it’s safe to say that if you’ve been penalised, whether it’s a content-based Panda issue, a link-based Penguin problem or a Manual Action, we can diagnose the problem and help your site recover its rankings, visibility, traffic and sales.


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ECONOMY PLAN PREMIUM PLAN BUSINESS PLAN
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Search Engine Optimization Strategy
Search Engine Ranking Reports
Client Support
Website Analysis
Competitive Analysis
Keyword Researched
Content Optimization
Google Analytics Integrate
Off Page Work
Meta Description Update
Sitemap XML Create
.htaccess File Create
Robots.txt Optimization
Back link Generate

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