A solid SEO strategy combines technical optimization, content optimization, and authority optimization. At K.S.K we have practitioners in each of these, ensuring your website ranks well in the SERPs and drives traffic to your website.
What is a Google penalty?
Google owes their position as the world’s top search engine (89% market share) to a history of delivering the most relevant and useful search results.
Their motivation to serve the best results is reflected in constant tweaking of the algorithm which controls which websites are prominently positioned, and which ones aren't.
The algorithm is highly sophisticated, with over 200 different ranking factors. In recent years algorithmic and manual penalties have been issued to websites who Google deem to have been partaking in manipulative practices. These penalties reduce the prominence of these sites in search results, sometimes removing them from the index altogether.
It used to be relatively easy for adept webmasters to manipulate organic search results and push undeserving websites into top positions for popular keywords. Many of these early tactics relied on over-optimisation of onsite content and back links.